1. Deanna, 2023 was a major win for Jones and Sons Enterprises. What’s the secret sauce behind your epic growth?
Deanna: It’s been a wild ride! Our success has been all about that perfect blend of hard work, innovation, and a great team. Our goal is to stay open minded and chase opportunities and making sure our people feel the love—they’re the real MVPs.
2. Juggling CFO duties and law school—how do you do it, and what keeps you going?
Deanna: It’s definitely a balancing act, but I thrive on the challenge! Law school is difficult on its own but it’s about leveling up and bringing more to the table. Plus, I’ve got awesome support at home and work, so I can chase my goal with no regrets.
3. Being Cuban-American must bring a unique flavor to your leadership style. How does your heritage shape your approach?
Deanna: Oh, you know it! My roots keep me grounded and fierce. Family, community, and a good dose of passion—those are my secret weapons. Embracing diversity? It’s not just good business; it’s who we are at Jones and Sons.
4. We hear you’re all about the Cuba Libre. What’s the story behind that choice?
Deanna: The Cuba Libre—it’s my go-to, it’s not just a drink; it’s a taste of home, celebrations, and unwinding after a killer day. Cheers to good vibes and even better company!
5. Running a business with your hubby sounds like a dynamic duo. How do you keep the work-life balance in check?
Deanna: Deanna: Honestly, Communication, respect, and knowing when to switch off is key for us. Our family time is sacred, and it fuels our drive to crush it at Jones and Sons Enterprises.
6. What’s next for Jones and Sons Enterprises, and what legacy do you hope to leave as CFO?
Deanna: Big things ahead! We’re aiming for the stars—growth, innovation, and always doing the right thing. As CFO, I want to leave a legacy of kicking butt with integrity, inspiring the next gen of leaders, and showing that you can hustle hard without losing who you truly are.
